AI-Enhanced Data Activation: Combining Salesforce Einstein and Data Cloud for proactive customer engagement

ShivaKrishna Deepak Veeravalli

doi:10.63397/ISCSITR-IJCC_05_02_002

Authors

ShivaKrishna Deepak Veeravalli Lacework, USA Author

DOI:

https://doi.org/10.63397/ISCSITR-IJCC_05_02_002

Keywords:

Salesforce Einstein, Data Cloud, AI-enhanced CRM, Customer 360, Data activation, Predictive analytics, Personalization, Customer engagement, Data-driven marketing, Automation

Abstract

This paper explores the strategic fusion of Salesforce Einstein and Salesforce Data Cloud for AI-enhanced data activation, enabling organizations to deliver proactive, personalized customer engagement. By unifying real-time data ingestion, AI-driven insights, and automation, enterprises can transition from reactive to predictive customer relationship management. The study reviews existing technologies and methodologies, builds a conceptual framework integrating Salesforce’s ecosystem, and proposes a scalable architecture for intelligent engagement. Furthermore, it draws from literature to contextualize modern trends, supported by diagrams, infographics, and data-driven visualizations to provide a holistic perspective.

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