AI-Enhanced Data Activation: Combining Salesforce Einstein and Data Cloud for proactive customer engagement. ISCSITR-INTERNATIONAL JOURNAL OF CLOUD COMPUTING (ISCSITR-IJCC) - ISSN (Online): 3067-7378, [S. l.], v. 5, n. 2, p. 7–32, 2024. DOI: 10.63397/ISCSITR-IJCC_05_02_002. Disponível em: https://iscsitr.in/index.php/ISCSITR-IJCC/article/view/ISCSITR-IJCC_05_02_002.. Acesso em: 5 feb. 2026.