AI-Powered E-Commerce: Enhancing Search & Order Placement with Generative Models
Keywords:
E-commerce Artificial Intelligence, Retail Personalization, Blockchain Security, Multi-modal Search, Virtual Shopping AssistantsAbstract
Artificial intelligence's incorporation into e-commerce signifies a revolutionary change in online retail operations, radically altering how companies engage with their clientele and run their enterprises. This thorough analysis looks at the effects of AI in four primary areas: future implications, checkout and security, shopping assistance, and search and discovery. The article describes how multi-modal search, natural language processing, and enhanced personalization are just a few of the ways AI-powered technologies have transformed client experiences. While providing strong protection against fraud, the deployment of blockchain-integrated security measures and intelligent shopping assistants has improved operational efficiency. Significant gains in customer interaction, conversion rates, and operational efficiency throughout the e-commerce ecosystem are illustrated in the study.
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Copyright (c) 2025 Poornakumar Rasiraju (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
