Ethical Sourcing and Corporate Social Responsibility in Supply Chain Management: Impacts on Brand Reputation, Consumer Loyalty, and Market Competitiveness
Keywords:
Ethical sourcing, corporate social responsibility, supply chain management, brand reputation, consumer loyalty, market competitivenessAbstract
Ethical sourcing and corporate social responsibility (CSR) are crucial components in modern supply chain management (SCM). As consumers become increasingly conscious of social and environmental issues, businesses must integrate sustainable and ethical practices to maintain competitiveness. This paper explores the effects of ethical sourcing and CSR on brand reputation, consumer loyalty, and market competitiveness. By reviewing recent literature and analyzing industry data, the study highlights how companies that prioritize sustainability benefit from increased consumer trust, operational efficiency, and regulatory compliance. The paper also examines challenges such as cost implications, compliance monitoring, and consumer skepticism.
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Copyright (c) 2024 David Parker (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
