“AI-Enhanced Data Activation: Combining Salesforce Einstein and Data Cloud for Proactive Customer Engagement”. ISCSITR-INTERNATIONAL JOURNAL OF CLOUD COMPUTING (ISCSITR-IJCC) - ISSN (Online): 3067-7378, vol. 5, no. 2, Dec. 2024, pp. 7-32, https://doi.org/10.63397/ISCSITR-IJCC_05_02_002.